Chief Executive of Sirius Satellite Radio Inc. Mel Karmazin is digging deep for the new big thing to top his competitors. He plans to introduce an in car live television as of 2007. The idea behind all of this is to provide the people in the backseat with the latest in technology and entertainment. This is guided toward younger viewers because they are most likely riding back there. Sirius has been wanting to do this for years now. They are hoping it will be available for 2008 models. All that subscribers to Sirius would have to do is pay a new video service plus their $13 they pay monthly for its basic services. The goal Sirius is hoping for is that if they implement new services they will get more users and ultimately making more money. This is an amazing idea. Many cars can get video games and T.V. sets in the head rests if thats what you really want. The people at Sirius are helping those parents that want to keep their children in the backseat under control. Instead of fighting and being a distraction to the driver, these young viewers can be entertained by the latest technology.