Socially responsible fund ditches Starbucks

Starbucks making liquor... is this going to increase or decrease sales? I find this to be a very random new product for Starbucks. Should they offer it in their coffee shops or will this deter regulars? Not only liquor, but also meals, does this fit the idea of a coffee shop? Pax World Funds is dropping Starbucks due to their rule to avoid companies that are involved with liquor. It is an issue of underage drinking, college students often use coffee to stay awake to cram for their big test, does this give them the wrong thoughts on what they should actually be drinking?