Star Wars Toy

In a marketing gimmick, Hasbro (the nation's #2 toy maker) will be selling 50,000 empty toy boxes, with a certificate redeemable for four Star Wars action figures at a later date. This gimmick originated in 1977, coinciding with the release of the first Star Wars movie.
This latest attempt to escalate the toy market comes before Star Wars Episode III: Revenge of the Sith, the final Star Wars movie, and undoubtedly, one of the biggest movies of the summer.
The empty box promotion is aimed more at collectors than at young children simply wanting toys. The idea for this gimmick came in 1977 when demand for anything Star Wars far exceeded the supply. This was an easy way to continue selling toys without actually having the product. The idea was revolutionary and still appears to work wonders today.
The third movie in the Star Wars trilogy is destined to be one of the biggest movies of all time (considering it will more than likely be the last, and considering how well the first two films did at the box office). Any Star Wars products will continue to sell quickly, especially as buzz for the film increases as its release date gets closer.