Tuesday, October 31, 2006

BOO!!! Halloween Sales on the Rise.

As scary as it may be, halloween sales have risen since last year! The reason for the increase in profits is because (surprise!!!) of young adults and adults alike. Halloween, mostly known as a kids holiday from the trick-or-treating and candy that is traditionally passed out, quickly seems to becoming a cultural phenomena. Looking around the college campus on both Friday and Saturday night this past weekend, anyone could observe that there were far more parties then usual, and that they were all costume parties! It is not just us, the college students though, as of the 8000 adults polled nearly two-thirds were planning to celebrate this years Halloween, which is a 52% increase from last years.


Did you help to account for the increase in Halloween sales this year? I did, as this year I was a C.E.O., appropriately so it seems based on this article and Halloween's increasing profits. Currently, Halloween is sixth largest spending holiday. Do you anticipate it to stay at that number? Or do you see Halloweens in the future becoming more profitable then some higher grossing holidays, like Valentine’s Day, for example?

4 comments:

brandi mitchell said...

I'm not going to lie, I contributed to to the halloween sales this year. I bought a costume for $30. Yes, it was a lot of money for a little costume, but I had a lot of fun in it. Honestly, with the way Halloween is becoming more and more popular, I think that prices will continue to rise. I also think that if stores would keep their Halloween decor out longer than the 30th of October, they would get even more people to buy things. I went into Walmart on Sunday this weekend, and there was tons of Christmas stuff up. Its not even Thanksgiving yet!

touka said...

I also contributed to the Halloween sales by buying a costume and tons of candy. I think the whole idea of the title of “holidays” gives a lot of consumers, like me, an excuse to buy excessive candy! It also seems like in Wal-mart or any costume store lately, they sell more costumes for adults than costumes for kids. I don’t know if Halloween is over going to top over Valentines Day or Christmas, because those are holidays which are huge not just in the United States but also in foreign countries. Though I know that some countries in Asia has started to pick up on the Halloween dressing up traditions so I do believe that international market wise the sales of Halloween is going to rise up as the years go by. I just wonder how much money the bars are making over Halloween!

SammiMc said...

I too am guilty of contributing to increase in Halloween sales. But who could resist that one chance a year where one can be anyone or anything they want? Halloween allows us to fulfill the needs of our inner children, and Touka is right, you often see more costumes for adults than kids. You also see more elaborate adult costumes now. Searching the internet for just a short while proves that on average, the adult costume price is about $40. With prices of $40 and higher on basic costumes alone, how can we really be surprised that stores are making more money on Halloween things? But, I do not believe Halloween sales will top those of Christmas or Valentines Day, where many spend hundreds, sometimes thousands, on jewelery, flowers, and other expensive gifts for their mates, alone.

Mike Basic said...

I agree that there were a lot of costume parties this past weekend. It does seem like Halloween is getting more popular with young and old adults now. My little cousin who is 9 years old says he is too cool to dress up for Halloween. Apparently the majority of our campus does not agree with him. I bought a lot of candy for this Halloween and I know a lot of people that went all out on their costumes. Some people spent close to $50. I do think that Halloween can be up there with Valentines Day. It all depends on how far stores and companys take it because lets face it, scary is in. Every other movie coming out of the theaters is a horror film.