Sunday, October 22, 2006

PS3 Shortage

On November 17th, Sony plans to release its newest gaming system, the Playstation 3. Sony is going to ship 400,000 units to North America, with each selling for $499 (20GB hard drive) or $599 (60 GB).
Although the price is steep, Sony expects that all 400,000 will sell out almost instantly, with severe shortages during the holiday season. What is so special about this game system that makes it so expensive, or better yet, who is willing to pay so much for it?

7 comments:

ashley n said...

I think the game system is s expensive because of the number of systems that will be available. The company supplying them know that it will be an item that many people will want, more than the number of systems that will be available, so they know they can put a high price on the product and people will still buy it. People that are willing to buy these expensive systems are people who are interested and enjoy playing video games. Playing is a hobby to them and getting the newest and most improved product will be of interest to them. It's something new for them to experience and enjoy.

Julie_Boyce said...

A agree with Ashley. Video games are one of the hottest things out there and everyone wants the "better" system. Playstation has been around forever and is thought to be quite dependable making the demand higher for it. Another question should be how much are the games for this new system?

songchen said...

Sony must have done a survey, knowing the number of people playing games in North America is far more than 400,000. So Sony does not have to worry about the sale. Also, people who play games always have big addiction. Whatever the price of a new product is, as long as they can afford, they would likely to buy one. Sony holds a very big share of game market. So the price it charges will not affect the quantity of purchase a lot

MGore said...

As a current employee of Best Buy and seeing how crazy people acted when the Xbox360 came out, I don't see any difference with Playstation 3. People were talking about this product last Christmas and asking about it all summer. Sure there are substitutes for it but the demand is huge. The price will eventually fall after the hype and demand falls. But for now Playstation 3 will not even sit on the shelves for more than five minutes.

Keith Zeigler said...

There is nothing about this gaming system that is more impressive and makes its special then any other system. Just as Microsoft has its cult followers and believers in its gaming system, XBox, Sony has a following of different gamers who prefer the Playstation designa and system. I have three suitemates who are obsessed with playing video games, and I do mean OBSESSED. From watching how they play video games for hours upon hours, it seems as though they get a sort of high from playing their games. So as far as the people who are willing to buy these systems, it is everyday people, like us college students, who are addicted to a specific gaming cousel who are willing to pay these outrageous prices.

JustinMerryman said...

Well Jason, the playstation 3 is a hot item. Its release date is set for November 11th. It is just like the release for the xbox 360, everyone wants one, but only the lucky few will get them. Before the release of the 360, I went to EB and preordered my system, but I had to wait 4 or 5 months after the release to get my system. Hopefully Playstation has learned from Microsoft's mistakes.

Garrett Banks said...

I agree with many of the other people who have posted on this this blog that the reason for the price of the PS3 is a direct result of the amount of people greatly outweighing the amount of systems available. I believe that many companies such as Sony purposely create a high demand in the public through commercials and online advertisements. Once this demand has been created many buyers will pay outrageous amounts of money to get the product they want. Once the product has been released the demand eventually lowers then Sony has no choice but to lower its prices.