Saturday, October 21, 2006

Last Ford Taurus to roll off the line next week

By the end of this week, Ford Motor Company decided to say goodbye to Ford Taurus, which was once the best selling in the country and that for a time helped revitalize the struggling automaker. As we know, Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures and distributes automobiles in more than 200 markets across six continents. In 1985, the mid-sized sedan was introduced to the market and quickly became a sensation as Americans embraced its design, safety features and fuel-efficiency. Taurus was the “Car of the Year” in 1986 and was the best-selling car in the nation for the following five years. According to Jam Cain, Ford spokesman, “it was fuel efficient but powerful with a V6 power engine and it was a very modern and forward looking, innovative car design.” However, two cars which are considered better targeting the marketplace, Ford Fusion and Ford 500 will replace the Taurus. Even though many employees have regrets about the end of the Taurus, Ford believes that they have to go where the customers want to go.

5 comments:

jasonbaumler said...

I don't believe that Ford is going to suffer from the end of the Taurus. The only thing they are losing is the name, "Taurus," on the back of the car. Newer cars are being made to fit the needs of consumers with different names, such as the Ford 500 and the Fusion. Although it is sad to see the name of such a successfull model end, newer models will make a name for themselves.

MGore said...
This comment has been removed by a blog administrator.
MGore said...

I believe this is a smart move for Ford; after all it was ten years ago that the Taurus was the car of the year. But, by adding the two new cars Ford demonstrates the different substitutes for this market. It could possibly be a mistake to bring two new similar cars to the market; maybe they should have done it one at a time.

TaylorKaram said...

Personally, this is a little depressing to hear, since I learned to drive on an old Ford Taurus SHO, but Ford's shift obviously makes sense. Not only do consumers want change and greater options in what they buy, but I also doubt that they want to be caught driving a car that is virtually the same as it was in 1986. Something so dated would be considered obsolete.

BBechtel said...

In a time when many American auto makers are experiencing tough times, it may be a wise decision for Ford to remove the Taurus line. By limiting their range of productions they can focus better on improving the remaning models and generate better profits and improve their status in the market.