Sony Puts Pizza Ordering in Web Game

"Hello, yes my name is 'The Dark Elf' and I would like a large pepperoni pizza...."
-This is the latest statement that could come from a uber EVERQUEST gamers mouth....

For those who do not know, Everquest is an online RPG (Role Playing Game) that has over 300,000 active players. And now, Sony has gone a bit further in its online interaction.

Sony lets users type in the command " /pizza " which will take them to a Pizza Hut website to order pizza, which will be delivered to their door. Also, as taken from the article..."Sony plans to integrate the pizza function more tightly into the game, so players can charge pizza to their monthly game subscription bill. "

Also, Chris Kramer, a spokesman for SONY says "The goal for the future is to eventually let people do more things like this," Kramer said. "They could type /harry potter and get the new Harry Potter (news - web sites) book delivered or /star wars and get the new Star Wars DVD."

All I can say is WOW! This has gone a bit too far!

Do you think this will really help sales of all of these products?