Ford Entices College Students

Ford Motor Co. is offering a $500 cash rebate, along with other hefty discounts, to full-time college students and recent graduates who are looking to buy or lease a Ford or Lincoln-Mercury vehicle. Ford saw U.S. sales drop 5.4% last month. They are offering the discount through January of 2006. They have also eased their lending policies in order to offer more loans to younger buyers. Are these incentives really going to help with the sales? Most college students do not have the capability of buying or leasing a new car because they do not have any credit established. In my opinion, I do not think these incentives are going to help with sales even though the cash rebate might catch your eye. I am a GM guy and not interested in a Ford. I can see where Ford wants to reach out to the younger population, but on the other hand most college students are worried about paying off their student loans and getting a job before they worry about buying a car. What is your opinion? Do you agree or disagree?