Embraer aircraft, a Brazilian owned company is ready to unleash its newest commercial jet, the Embraer 190. This new plane can sit up to 110 people. Though Boeing and Airbus have virtually dominated the jumbo jets, Embraer is specializing in the small to medium sized jets. This little nitch allows them to compete with the major airlines and still make a profit. It has currently made 177 orders to airlines around the world. With this new nitch fairly untapped, how will this affect the airline industries? Will other smaller airplane produces spring up?