Tuesday, December 06, 2005

Cobra thirsts for India beer boom

Cobra Beer is going to take a daunting task and make a brewery station in Hyderabad, India. This beer has fewer bubbles than the average beer making it easier for consumption with spicy curry food. The company expects the Indian beer consumption to rise by 40% in the next 25 years. This would be a profitable increase seeing how India has one of the largest populations. Also, what makes India attractive is that a majority of the population is under 25. This will also save cost since duty costs are 400% when imported. This is definitely a long term investment since Cobra beer is 10-20% more expensive than other beers and beer is still an expensive purchase for many buyers. Do you think that this is wide investment? Will Cobra beer be able to profit from this investment?


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