Monday, July 14, 2008

When Gas becomes a Prize

When you see things being given away through a lottery of even a buying incentive it is usually money or some sort of item. For instance I was at the golf course the other day and noticed a big advertisement for the new $ 400 Callaway driver and I didn't think anything of it until I read on the sign, that they give you a $100 gas card if you buy one. This deal at one point in time, would not have been a incentive for anyone to buy the driver but now its like wow, a gas card I could really use that. Well that is exactly what the Florida lottery is also hoping will happen is people will buy lottery tickets in hopes of winning free gas for life. Yes, for life I know crazy. The winner would be award 26 gas cards a year, each worth $ 100 for life. So like everything else there is no guarantee that money will actually cover the price of gas in the future. The question you have to ask is when will gas be too expensive to not cover the cost. The lottery ticket only costs five dollars but the article does not mention the odds of winning, but they probably are average because it is the second prize listed on the ticket not the first, which is a quarter of a million dollars, some think the gas is a better deal.

2 comments:

Devin Turley said...

The golf club is a great example of how much of an impact the gasoline crisis is having on the American economy. I have aso noticed that on radio stations, the main prizes they are giving away is gas money and free tanks of gas.

katiedickson said...

I work at several auto race tracks throughout several regions of Ohio and Indiana as well as West Virginia, and this is been a developing trend. Like the golf club, these tracks are drawing extra tickets with the 50/50 drawing to give away $100 gas cards and $50 gas cards. Being that many of the fans attending these races are from a fair distance, the incentive is to hopefully keep them driving in to attend. So far, it seems to be working, our 50/50 sales have more than doubled and the crowd hasn't diminished.