During the days when people were willing to buy $4 lattes, Starbucks was a coffee “mecha”. But it is obvious that these days are over. On July 1, 2008, Starbucks Corp. announced it is closing 600 company operated stores in the next year, due to the US economies downward spiral, that had hastened the pain caused by the companies own rapid expansion. After the announcement of the future of the closing stores, stock prices jumped 72 cents. 70% of the stores that are planned to close were opened in 2006. The closing of these stores won’t be free, 12,000 workers will be unemployed. Starbucks will have to pay $8 million in severance costs and a total of $348 million in charges related to the closures. Pete Bocian, Chief Financial Officer, says 25-30 % of a Starbucks shop’s revenue is cannibalized when a new store opens and that the closure should help return some of that revenue to the remaining stores. Although the company is closing 600 stores this year, it plans to open fewer than 200 in 2009, and fewer than 400 in 2010 & 2011.