Toyota sales shake up Big Three

In the car industry the Big Three has always consisted of GM, Ford, and DaimlerChrysler but that's all about to change. For the first time in history Toyota has surpassed DaimlerChrysler in U.S. sales for an individual month. Although analysts do not believe that Toyota will rank higher for the whole year of 2006, they believe that not far down the road the Big Three may have a different look. "Toyota seems to have the product available when people want them" says vice president of the auto sales tracking firm, Autodata, Dave Lucas. If the Japanese automobile company continues its success in the U.S. it seems unlikely that other companies will be able to keep up and that they may someday soon reach the top. Are Toyota's executives excited? Not as much as you might think. They are tending to look at the global picture in which there are more than three major contenders. This is Toyota's goal for the future.

With fuel-efficient cars on their line of product right now, I don't see why Toyota will not be the most successful company in the Big Three within the next for years. As for the global economy it may take a little longer, but if the company continues to offer what consumers are looking for and are able to keep up with competitors I believe they have a strong shot at being the most successful company out there.