Tuesday, March 07, 2006

Starbucks: It's Not Just for Lattes Anymore

As we all know, Starbucks is the leading coffee franchise in America. Their freshly brewed coffee has made them a favorite to many of us, but isn't it a pain to have to go to another chain such as Dunkin Donuts or McDonalds to get the breakfast that goes with your coffee? You're probably just better off buying the coffee where you bought the breakfast.

Starbucks has recognized this problem and has come out with a new line of hot breakfast foods that are being sold in 250 stores nation-wide today. They say by the end of their fiscal year in October they will be providing hot breakfast sandwiches at 600 stores. It is said that all of these foods will be about the same price as you could get them anywhere else so another question arises. Is it possible that Starbucks could one day monopolize the morning meal business? It is evident that people enjoy Starbucks products more than those of McDonalds or even Dunkin Donuts, it's just a matter of how much Starbucks will expand to other parts of the country such as southeastern Ohio.

We've already seen what Wal-mart has done with every other conceivable product besides fast food and if Starbucks tries to do the same they may lose some of their reputation for outstanding coffee. If I were Starbucks I would take advantage of this new development and wait for the next move of my competitors.

1 comment:

Rita Soworowski said...

To me I do not think that starbucks is trying to or will monopolize the breakfast market. This is a very extreme and irrational idea. Just think of all the restaurants and stores that have breakfast foods. Not to mention different people have different preferences. It seems to me that Star Bucks is just trying to maximize its profits.