Tuesday, March 07, 2006

Delectable Deserts

KrispyKreme announced today that it will be replacing it's uper level management, most notably it's CEO and President, with a former Kraft Foods executive. This replacement seeks to stem the lack luster performance the company has been experiancing since going public. Following multiple executive shuffling and dismissals, there is hope that the fresh blood will revitalize the company and get it back on the right track.

From a consumer standpoint, do we even care about what goes on at the top? Does the buisness practices of your favorite food's manufacturer influence your choice in pastries? I imagine not. I doubt any actual KrispyKreme consumption will be affected by this CEO shuffle, but perhapse certain buisness practices may be implamented to increase supply from factories that could result in better sales. One can only hope such delicious concoctions will remain on the market for a long, long time.

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