Should Your Boss be Blogging?
This article poses an interesting question: Should blogs be allowed in the corporate world? After reading the article, I have come to agree with its ideas. Blogs would be a great way to receive a tremendous amount of feedback from customers without much cost. A blog can allow the tracking of who read and posted information. Also, ranges of options allow adjustment so a blog isn't too open, risking the privacy of a company. In this article, blogging is presented as another technology that makes communication within a business easier and more accessible.
1 comment:
I think that Cameron hit the nail on the head! By creating a blog for a corporation you are opening the door to an unfiltered discussion of everything and anything about you. This may seem like a positve solution for customers however it only takes one person to cause a lot of negative opinions. I mean think of it as if you were going to visit the blog of a company you are thinking of doing buisness with and the first entry you see is a negative entry written about one bad experience. You as a potential cutsomer are going to be a little more hesitant and a lot less willing to participate in a transaction with this company. Althought the company may be getting some "free" PR, i think that there are much better alternatives to blogging for large companies.
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