With information like this constantly being released by the fast food industry in America, it seems quite befuddling as to why the industry as a whole does so well. This is just one more item to tally into the cost column regarding the consumption of fast food. Health problems are a growing topic regarding smoking.......but few people ever consider that same topic when consuming fast food. People nation wide know that fast food is unhealthy...yet it seems that the idea of exactly how unhealthy isn't stressed much. If we as a nation can consider health reasons a large enough cost to logically form a negative opinion regarding smoking, why is this minimized with fast food? Fast food provides many of the same benefits such as satisfaction, and a few others such as sustenance. But are Americans putting enough emphasis on health when weighing the costs and benefits of fast food?