NASCAR's Daytona 500

The Daytona 500 kicks off this Sunday (Febuary 18th, 2006) afternoon, and NBC has reported that there will be about 18 million home viewers. NBC is hoping to set a new high, and has heavily promoted the race. There are a few major companies, such as, Coke and Pepsi; Lowe's and Home Depot; Chevy, Ford and Dodge; UPS and FedEx, all fighting for a 30 second slot worth an estimated $425,000. Do you think this slot is worth the money? Read the article, and comment about the idea of airing NASCAR's first Black History Month ad. Is it a good idea to break up the Olympics with NASCAR's Daytona 500? Do you think the interruption of the Daytona 500 is going to hurt/help either the Olympics or NASCAR's ratings? People may not tune into the Olympics after the long day of car racing, on the other hand, people may watch the Olympics after.