Saturday, January 29, 2005

the high prices of luxury cars do good or bad to china?

Recently, the luxury car price doesn't show a tendence of changes. The high price of these cars made chinese people feel uncomfortble. But the quantity of sales is still in a high number level. Does the high price do good or bad to chinese car market?

Jan 12, 2005. The CEO of BMW company declared that the price of BWM 300/500 will decreased by 100,0000 RMB. Experts said the BMW company was the biggest winner of this Game. By doing this ,BMW attracts a few customers who was supposed to buy the domestic cars on the same price level. Whether the other car company will have new policy or decreasing the price or not, BMW has been the first winne. Maybe this is just according to the Dominant Strategy in Econ theory.

Anyway, the Chinese market didn't show a significant feedback to BMW's new declaration. But something should happen in the futher market. Let's wait and see ...

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