Volvo- Leader in Environmental Improvement?
With the recent focus on environmental protection, increased ambient quality, and solving the global warming crisis, the world seems to be spiraling into a chaotic and unpleasant chemical wasteland. Not enough positive news is being released to the public about how certain companies have devoted much of their time, energy, and resources into investing into more environmentally friendly practices. Volvo, one of the leading car manufacturers today, can be argued to be one of these “rare” companies.
“Volvo now believes it is responsible not only for ensuring that its products are a functional means of transport, but also for ensuring that they function in a wider context – in our environment,” says Pehr G. Gyllenhammar, the CEO of Volvo. According to the article “Quality, safety and the environment-Volvo cornerstones for 80 years,” the engines used by Volvo “have become increasingly clean over the years in terms of emissions.” In fact, Volvo often has fewer emissions than legislation requires.
“Volvo now believes it is responsible not only for ensuring that its products are a functional means of transport, but also for ensuring that they function in a wider context – in our environment,” says Pehr G. Gyllenhammar, the CEO of Volvo. According to the article “Quality, safety and the environment-Volvo cornerstones for 80 years,” the engines used by Volvo “have become increasingly clean over the years in terms of emissions.” In fact, Volvo often has fewer emissions than legislation requires.
In spring 2006, Volvo was accredited with producing an electric motor powered by a diesel engine, and even more recently Volvo has invested money into research and development of alternative fuels and drivetrain systems in order to further improve emissions.
So for you environmental-friendly consumers, consider Volvo. Although the parts and auto mechanic bills are usually large amounts, Volvo is heading down the right path to an environmentally friendly future for vehicles.
5 comments:
Ooo! And it looks pretty, too!
It makes you wonder why more companies aren't trying to come up with a better compromise between environmentally friendly, and the American need to drive the biggest, baddest cars available. Maybe the research shouldn't be going in to how to change the production and design of the automobiles, but rather, how to change the desires of the consumer...
I like Heidi's statement: "Maybe research shouldn't be going in to how to change the production and design of the automobiles, but rather, how to change the desires of the consumer." Being American, I know what it is like here. Everyone wants something bigger and better. However, bigger and better is not necessarily the best. How might we clean up the environment? Perhaps we could change our marketing and advertising strategies to somehow create a belief that it is absolutely necessary to drive cleaner cars. This might be an unethical practice in itself: manipulating the minds of others, however it would arguably get people to buy cleaner cars!
I think that Volvo has a chance to set the trend here with an environmental friendly car. Volvo can be considered one of the top luxury cars next to BMW, Mercedes and Lexus. Those who can afford to buy one of these cars and is concerned about the environment would choose to buy the Volvo, until the rest of the manufacturers step up to match them. Once the other manufactures see Volvo making a profit they are likely to fund more research and develop environmental friendly cars as well. Cars that are not considered luxury cars also might fund research in the same way so that they can step ahead of the other cars in their class.
Yes, Volvo is making cars that are enviromental friendly and other copaines are trying to do the same, but what about the people that do not drive cars because of their job, maybe they are construstion works and they need to use a truck, what company is making a enviromental friendly truck? I do think the over all ideal of makeing these car are good but also I dont think they have to be so expensive the more expensive they are the less I feel peopel will buy them.
Good for Volvo for being so environmentally friendly, but what I want to know is if they have thier cars performing below emission standards then maybe that means emission standards are too high.
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