Can We Find It at the Concessions? Understanding Price Elasticity in Professional Sports

This article discusses how sports economies should consider the complements of tickets sold and concessions. The author claims that owners can maximize profits because there is an inelastic relation between the tickets sold and the demand for concessions. The author has found that sports teams price admissions in the inelastic range of demand. This causes the marginal revenue to be negative. The article attempts to explain inelastic ticket pricing by considering the relation between tickets sold and concessions. If you think about these complements then I think the author is correct in his claim where the more tickets that are sold for a game then the demand for more concessions will increase.