For Europe's Utilities, A Frenzied Power Grab

Europe is pushing for more unity among its nations. In this push, electricity is the most current industry being affected. Utility compnies will soon be able to sell in their services in any country within Europe. This is being done in hopes that this competition will encourage other utility companies to emerge. In the end, this competition should decrease prices which is the ultimate goal.
The problem lies in the fact that it it creating mergers to make the large companies even larger. This is just creating a continent wide fight between large companies instead of a state wide fight between large companies. Its doing the opposite of what Europe hoped it would do.
What suggestions would you give to lower prices and open up competition?