Trump's vodka 'over-the-top-luxury'

Many are familiar with Donald Trump, the tough-love business mogul who coined the phrase "You're fired." However, most are not familiar with the versatility of Trump's empire. In addition to real estate, "The Donald" produces a television show, a line of men's suits, watches, colognes, and bottled water and will soon release a top-self brand of vodka, Trump Super Premium Vodka.

Trump had stated that "Trump vodka be a major player in the vodka arena. We expect it to be a contender in the highest level." Once in the market, Trump Super Premium Vodka will compete against other top-self brands such as Grey Goose and Ketel One. The price for a one-liter bottle will be $30-$40 depending on each state.

The entrance of Trump into the spirits market comes when sales for top-self liquer has been been steadily rising due to America's shift from beer to cocktails. According to the Distilled Spirits Council of the United States, sales by volume of super-premium vodka grew 13.7 percent in 2005. No doubt that Trump sought an oppurtunity and is taking advantage of this change in the market. If only I had millions. I would definitly want a stake in the spirit market.