"Instant Rush. No Crash!"

In the market for energy drinks, the aim is to advertise more caffine and more buzz. Now there is one energy drink that has surpassed all the rest and is creating quite a stir.

Not too long ago, a Las Vegas beverage maker came out with his version of an energy drink that promises the euphoria of drugs. While the buzzing drink contains no narcotics, its claim is "Instant Rush. No Crash!" The new drink is called Cocaine, a very good description of of it's promise. This, as you can imagine, has outraged lawmakers even though the "high" is only from high amounts of sugar and caffeine. The Cocaine Energy Drink 280 mg of caffeine, that's 200 mg more than the average cup of coffee! Experts in drugs and nutrition are very concerned about this new drink frenzy. Besides the health issues with this drink, that are obvious by the amounts of caffeine and sugar that are poured into the making of this "drug," people are worried that it's provocative name and luring effects will confuse kids and teenagers. I think I may have to agree. Who's to say that a kid who drinks "cocaine," will find a harm in smoking or snorting it? This drink almost disrupts the nations efforts in the war on drugs. Kids won't understand the difference when they see the heavily advertised drink on every interent page with a catchy, alluring name. Who doesn't want to feel good? These drinks can do that for you. (Subliminal message: So can drugs and alcohol. If this drink named after the popular drug is ok, maybe the drug is too.) But the maker of this drink feels that the name of it will enable parents and kids to talk about what is really out there and the dangerous effects those drugs have. I feel this is almost contradictory. He's promoting the feeling of drugs, but not the drugs themselves when he's named his new found drink after it?