The Battle of the Toys

MSNBC.com reports in a recent article that this Christmas really will be a battle of the toys between once partner companies, Amazon and Toys 'R' Us. The two companies will be fighting for consumer's dollars this holiday season, and focusing mainly on the toys section. Amazon has apparently expanded their toy variety to about 120,000 different traditional toys, five times the amount before their partnership with Toys 'R' Us ended. But the companies don't only have each other to worry about, but other consumer favorite online stores such as target.com, walmart.com, and the online auction site, eBay.com. Although this holiday season may be a struggle for these companies, the benefits are definitely reigning on consumers. As the companies battle, consumers should receive larger discounts and deals as opposed to previous holiday seasons. Do you think Amazon and Toys 'R' Us will each profit more now that they are no longer partners, or will they both loose business battling and to other similar online stores?