Disney Hong Kong---are you Chinese' cup of tea?
Since Hong Kong Disney opened last summer, many reports show that this latest theme park faces a big challenge: Can it fit the Chinese people's taste?
During this Chinese lunar new year, Hong Kong Disney was filled with thousands of mainland tourists everyday. Some of the tourists pointed out that although they agree that Disney is a first-class theme park, they still said that they are not familiar with many Disney characters, so that they didn't ride many rides and most of the time they'd like to follow the map and take pictures.
Hong Kong Disney is trying to learn Chinese culture and change some of their strategies. They are going to invite some popular Chinese celebrities and give them VIP treatment. They also lowered the ticket price a little bit. What's more, Hong Kong Disney is going to set more scenic spots for Chinese tourists to take photos.
1 comment:
I agree with some of the other comments that I've read about this. Perhaps the timing of opening the new park was a little off. But nevertheless, I'm sure that Disney will work hard to quickly learn more about Chinese culture and use that towards inviting people to the resort. I'm also sure that the parks in Paris and Tokyo had minor difficulties adapting to other countries' cultures and people. Speaking as someone who has actually worked with Disney, I know that the company will do their best to adapt to China's culture because diversity is one of the core values held strong all throughout the Disney company.
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