Costs of Super Bowl

Not only is the Super Bowl the biggest game of the NFL post season, it is also the most expensive show to advertise commercials on. Currently, a 30 second commercial during the Super Bowl is selling for a list price of $2.4 million dollars. Plus another million for the cost associated with making a decent commercial. Now for a 30 second commercial the cost is roughly $3.4 million dollars during the Super Bowl.

But just because you are advertising during the Super Bowl, it doesn’t mean that you are going to have a great business. Various dot coms like Computer.com, OurBeginning.com, netpliance.com, and onmoney.com all advertised during the 2000 Super Bowl and all of them have gone under.

Since advertising during the Super Bowl is not a guarantee, should business do it at all? Should only large businesses? What about lowering the cost of advertising? Should we do anything at all or just let everything be since there has to be a winner and a loser?