Chantico: No Flexibility

Starbucks recently had to cut the Chantico, the drinkable dessert. Although customers say that they liked this drink, they complained about the lack of flexibility. The many other options at Starbucks allow you to control the portion of the drink and even the milk. However, this was not the case with the Chantico.
This situation is a great example of the self interest people exhibit when making decisions. I find it very interesting that one could like this drink, and yet not order it because they can not change it to make it closer to one standard of their personal ideal. Not only did the customers have to make this all-or-nothing choice, but so did Starbucks. The appeal of the other drinks at Starbucks made life for this drinkable dessert impossible.