Giant Problem: Next Stadium Name

The San Francisco Giants baseball stadium is changing names again. This is the 3rd change of names in the past 3 years. The name was changed from Pacific Bell Stadium to SBC Park. This really bothers me. I cant stand that fact that people would name a stadium after a major corporation. Pacific Bell paid $53 million to name the stadium in 2000. The artical says they werent told how much SBC is paying to change the name now, but I could imagin that its a lot more than $53 million and still a huge waste of money. Why cant stadiums be named after amazing athlets or have names that relate to its city? Thats the way it should be. Do you think that companys are going to far, or do you think that it doesnt matter what the name is? I believe this is just a waste of money, maybe spend the money on "SBC free ice cream day" and give the stadium a real name.