America's Fastest-Growing Sport

NASCAR has been a long standing draw for race enthusiasts and drivers. Today, however, in the modern economy big businesses and companies have been investing in advertising their firms by sponsoring racing teams. While this is a commonly held fact, the revenues a generated by racing are a great investment. Millions of people watch, sell, purchase NASCAR related materials and the profits created include not only the winnings of the teams, but the add benefits to the companies which sponsor the teams, and parts manufacturers. Since the popularity of the sport has increased so has the rewards to investors and fans, in fact some of the best returns in professional sports come from NASCAR. Everywhere you look there is a profit to be made from the stands to the track to the garages and concessions commerce is around the track.
What are your thoughts on the growing profits of this growing industry?