A Good Commercial
The advertising is a best way to propagandize a product because so many people watch TV and have to see the commercial. Even though nobody want to watch the commercial, it still the best way.
Several days before, I saw a commercial by DQ. The product is a spicy hamburger. Everybody knows that DQ is a company for Ice-cream, but why they want to product a spicy hamburger? And propagandize a not main product of the company?
Let's talk about it. They produce the spicy hamburger and propagandize it, the purpose absolutely is to sell more hamburger. If more people watch the commercial of the spicy hamburger, more people will buy the spicy hamburger. Because it is a "spicy" hamburger, after people eating, they will fell hot. Then they may buy a Ice-cream.
That's make more trade by the spicy hamburger. DQ company sell more new product and also sell more main products.
3 comments:
DQ's selling policy is more like starbucks. After starbucks became one of the most copetitive companies in the world, it considered about selling sandwiches to extend its consumer's population and profit.
It makes sense to me to think the role of "spicy hamburger" that way. However, it is a strategy to extend DQ's comsemer's population more than selling ice-cream.
It's a very smart marketing stratergy for an ice-cream company to promote their spicy hamburger.In this case, ice-cream and spicy hamburger are complement goods. The higher sale of spicy hamburger, the higher sale of ice-cream.
On the other hand, DQ can only promote spicy burger to improve their sale of ice-cream, but it doesn't work if they promote ice-cream and hoping more people buy their spicy burger.
i would like tell about the company Samsung. everyone knows samsung is one of the most famous electrical products firm in the entire world. but, the fact that samsung had produced cars several years ago is very unknown. anyway, its car business was totally ruined. the most important reason was that nobody bought cars from samsung because people couldn't even imagine that samsung was producing cars. so, i don't think the fact that DQ sells spicy burgers is a good business strategy. can you imagine who goes DQ to eat a spicy burger?
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