Doggy Country Clubs?

According to The New York Times article, A Dog’s Life, Upgraded, the boarding kennel industry is a booming one. This industry is so booming that dogs are enjoying amenities such as heated swimming pools, hiking, listening to music, watching television, nail polish treatments, gourmet meals, and pedicures. Pet-related businesses are experiencing such an increase in demand that the projected sales this year will be $38.4 billion. The dog-days are over for these cherished pets. They are now being provided “bungalows” instead of rooms and heated tile floors and high-tech ventilation systems. Club Bow-Wow offers an “ambassador suite” where a staff member actually sleeps overnight with the dog. Now that is service. No longer do owners have to worry about their pets feeling lonely, because after an intense day of running outside pets can receive fresh biscuits, baths, and massages. The best part is the bedtime story over the sound system. One may think these additions are meaningless, but to the owners who are rolling-in-the-cash, it is a worthwhile investment. These luxuries come with a lavish price. For example, one kennel charges a customer for play time with an employee. This charge allows owners to increase their income without taking in more dogs. Community play, a chance for dogs to mingle, is becoming a demanded activity and one that employers are willing to supply. The turkey barbecue Thanksgivings and tailgating parties during college football seasons go to show the extent to which pet owners will go to accommodate for their companions. There is actually a class as the University of Wisconsin titled “The Biology and Philosophy of Human-Animal Relationships.” As much as these owners love their pets, the economy loves them even more. Some high-class kennels are charging as much as $185 per night.
This article, although humorous, is kind of interesting. As a profitable market, companies are taking advantage of the opportunity for pet owners to pay almost any amount for their pet’s lodging. Where is line between caring for a wonderful family pet and just down right not necessary?