Soft drink sales lose their fizz
Because people today are more health concious, they are steering away from drinking soda and leaning more towards drinking healthier drinks such as bottled water and sports drinks. The leading manufactures of soft drinks saw their sales decline the last three quarters of 2005. The soft drink manufacturers are watching the sales figures, which increased in the first quarter of 2006. Even though more people are drinking healther drinks, the sales of carbonated soft drinks is also popular and the companies are focusing on the sales of both groups of drinks.
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It is still true that America is one of the most overweight nations in the world. But what has recently changed is the movement to get healthier. And of course, we are doing it the American way, the difficult way. "Don't stop having the things that make us unhealthy, just change them." Mountain Dew has finally gone diet and Coke has introduced its Zero line, with no calories at all. Will this make America drink less carbonated drinks? Will we just drink more of the diet and zero calorie drinks? Will we start a new line of diet and zero bottled water? Will we not be fat anymore? Only time will tell. The baby boomers grew up drinking the regular sodas and their kids also went through the same era. So its most likely that they will substitute the old ones with a similar brand, like diet or zero. But I still think it is likely that beverages will continue to evolve into "healthier and healthier" drinks. Until something is done to stop companies from using preservatives and ingredients that consumers can't read let alone pronounce, there will always be a "less fattening" product.
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