Apple Opens The Mac To Windows
According to April 6, 2006 Wall Street Journal--"Apple Opens The Mac To Windows", Apple released a brand-new software program that allows users switch their computer between both Windows and Mac OS.
Apple's flagship model, the iMac, is the best comsumer desktop on the market right now. Apple have huge advantages, such as better built-in software, virtually no exposure to viruses and spy-ware. However, there's a problem for windows users to switch to the Mac, some windows programs cant exchange to Mac system. Right now, the Apple users can easily log on Apple's official website, and download a software named "Boot Camp". This program allows you to start up the Mac in either Windows or Mac OS system.
This historic change definitely will bring Apple an unexpectable benifit. In the article shows that the Apple computer's daily closing share price boot up as soon as Apple released "Boot Camp". No wonder to say, the program may increase sales of Apple's Macs. Since 1993, the sale of Apple's personal computers slided down a lot. "Boot Camp" will be the strong market weapon to make the Apple sales go up.
1 comment:
I agree with elicia, this is a very smart move for mac. When you make your product easier to use with other well known products (like windows) you open up your market to all those people who couldnt use mac in the past. With these two brands coexisiting so to speak. There are more options for the comsumer and there is a shift closer to a perfect market system
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