Invisible profit is not important?

The great franchise in Houston Astros, Jeff Bagwell is forced to retire because of his high salary in 2006. Specifically, the problem is that if Roger Clemence returns to play, the total salary of the Astros in 2006 will be more $100 million. The Astros' purpose is to save $17 million from Bagwell's retirement. The management of the Houston Astros thinks that Bagwell probably isn't going to be able to play at the $17-million level because of his age and health. However, the great franchise in Astros, Jeff Bagwell has sacrificed his whole career for Astros and fans. Obviously, many Astros fans comes to stadium to see him playing during a season. And they buy a lot of products such as bats, balls, and jerseys. Also, many people are becoming Astros fans by his playing. In my opinion, the Astros should consider how important Jeff Bagwells career and reputation is for the team and fans. Do you think Bagwells presents contribution for total margin of a company?