View Shows On iPod

I read an article on Usatoday.com explaining the NBC/iPod deal to give individuals the chance to buy and view shows on their iPods. NBC has entered into this deal after ABC has been making profits from the same idea. It states that NBC's goal is to have all their shows being able to be downloaded by viewers. Shows can be bought through iTunes, annd then transferred to the iPod. The shows are being sold at $1.99 through iTunes, and Apple has sold of 3 billion videos since October. How do you feel new technology has changed the economy? In what direction do you think technology will go in another 20 years, in regards to electronics such as these iPods?