Baseball a Billion Dollar Business?

after reading this article on what makes up the overall value of a sports team it got me thinking. is baseball merely a profit-making business investment for owners these days? mentioned in the article is the fact that the new york yankees baseball team has an estimated worth of nearly $1 billion. do owners think of baseball as a mere business investment or is it for the love of baseball? it is obvious that owners have the potential to make a lot of money off of a team. what about the bad teams who finish near the bottom of their division every year; are those teams as profitable. i like to think of it as a challenge for the owners. when their ownership begins they need to make the most profit off of the team as they can. to do this they have to win and get good fan support. so my question to you is, do owners simply think of baseball as an investment in which they are only out to make money and collect the benefits?