Wednesday, November 30, 2005

Chiquita sees fruit shortage from storms

Chiquita the fruit company will be expecting some sales losses this quarter due to several tropical storms. Heavy rains destroyed about 1600 of its Honduras fruit farms. Also, they lost some of their fruit farms in Guatemala due to hurricane Stan. These storms will no doubt create a shortage of fruit production for their suppliers and consumers. But Chiquita is looking for alternative places such a Latin America. Is there any way that Chiquita can better prepare for such losses? Should they move to Latin America? How will this affect prices and consumer consumption?

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