Apple #1 for Online Buyers

In the Consumer Reports for people buying computers online, Apple was the top choice with IBM coming up second, Dell in third and HP falling into fourth place. Dell used to be higher up on the list, however its customer service seems to be the factor that agrivated customers. Dell decided to outsource it's customer service branch which created language barriers between customers and technicians, and also customers complained of very long waits on the phone with the hotlines. Other factors that influenced customer's opinions about the companies inlcude price, products selection, products quality, and ease of use. Does Apple deserve to be the top choice because of its computers or maybe because of other products like the ipod? Do you think that with Apple being the top choice instead of PCs like Dell, that the business world may convert to Apple technology in the future? How will this affect the business world?