Pricing Howard Stern

Howard Stern, a well known radio jockey, is pushing the limits again. He can be foul, rude, and down right trashy at times and because of this his job wit Viacom is at risk. His career has bounced like this since he started in the 1980's. Though Viacom wants to fire him, they hold off because he brings in so much money. He also brings in a large audience that Viacom does not want to lose. Though millions are brought in becaues of him, the fact is, he is making Viacom look bad by the topics and language he uses in his shows. So is it worth the money that he brings in to keep him around? Is his demand high enough to keep him there? Is the money he brings in a high enough price to keep him there? The article is quite interesting.