Advertisements always affect individual choice. The individual choice is the first
principle of economic, so it is very important for economy.
I think the most effective way to influence the individual choice is advertisement. Advertisement can let people the functions and features about a good. People must know everything about a good than they will consider buying it or not. So there is question that how people know about a good or product, a person does not know everything about the features of a good, we are not experts in every area. So what should we do when we want to buy or realize some commodities in our daily life? My answer is advertisement, advertisements exist everywhere in our life, when you walk in the street, open TV, and search the internet, you can see them every time in everywhere.
For instants, I want to buy a mobile phone, which phone should I choose become the first question, so most of people would to look for some advertisements about mobile phone, therefore people will open TV, search the internet, and buy a magazine to fine some advertisements about mobile phone, and compare the features and functions that are told by the advertisement, at the end they decide which phone they will buy. From the example, we know in the procedure advertisements play a very important role and have big influence on person’s decision.
Thursday, June 12, 2008