Thursday, June 12, 2008

Individual Choice and Advertisement

Chao Gao
Advertisements always affect individual choice. The individual choice is the first
principle of economic, so it is very important for economy.
I think the most effective way to influence the individual choice is advertisement. Advertisement can let people the functions and features about a good. People must know everything about a good than they will consider buying it or not. So there is question that how people know about a good or product, a person does not know everything about the features of a good, we are not experts in every area. So what should we do when we want to buy or realize some commodities in our daily life? My answer is advertisement, advertisements exist everywhere in our life, when you walk in the street, open TV, and search the internet, you can see them every time in everywhere.
For instants, I want to buy a mobile phone, which phone should I choose become the first question, so most of people would to look for some advertisements about mobile phone, therefore people will open TV, search the internet, and buy a magazine to fine some advertisements about mobile phone, and compare the features and functions that are told by the advertisement, at the end they decide which phone they will buy. From the example, we know in the procedure advertisements play a very important role and have big influence on person’s decision.

1 comment:

Neil Boyer said...

Yes, Advertisements can be a good way to find information about certain goods and products. However, People must realize that advertisements are trying to sell people the good. This means that they will try to make the product sound better, they may even state why their product is better than the leading brand. Advertisements alone are not the best way to find detailed information about the product before the buy. Consumer reports and feedback is a good way to find out if the customers are actually happing with the product. There are also special magazines and web pages that review products in an open mind and are not just trying to sell the product. Another great way is to ask around and see if you know anyone else that may have bought the product and ask him or her how they like it and even if you could try to use the product. So yes advertisements can be used to find information about the product but it isn’t always the best way.