Strong response to McDonald's incentives
People respond to incentives, but what kind of incentives? Usaully, the strongest incentives are time and money. McDonald's knows this and so it's these major incentives that they work the most with. McDonald's had cheap food to begin with, which made people happy. Then they got the indoor playground, which made people, especially kids, really happy. And then McDonald's came out with the Dollar Menu, which made people absoloutely ecstatic. But, McDonald's did not stop there. They knew that time was just as precious to people as money, so what better way to bring in more people, but to be open 24/7. Now, when almost every other business is closed, McDonald's is there and happy to serve you cheap food. Now, what could sound any better to the customer than that. Even despite the many health risks proposed and proved by multiple people, customers, for the most part, are on the look out to get more for their money. Some health advocates might say that this is not true. People care more about their health now than these other incentives. Yes, I am aware of this and I, for the most part, am with them. But, I do know the other side to the story of McDonald's. And those of us who like it, have all fell into their trap at one time in our life. I am simply respresenting this side of the population. The side that can't help but to respond to the ruthless incentives to be full for only two dollars at 3 am.
3 comments:
I think McDonalds is making a smart economic decision with the dollar menu and indoor playground. In a more health conscious world McDonalds is providing a cheap way to moderate what people like, but might not be the healthiest for them. The playground is also good it brings in families with small children. In all McDonalds is maximizing their profit potential with these marketing schemes.
McDonald's has done a great job figuring out the American population, as stated in the post. When they first begun, they made the best burger around fast! Now that they have credibility, they are still producing a decent burger, only it's fast and cheap. They have even kept their head above water after going through many difficult situations and rumors including that their meat is Kangaroo, the lawsuit that a stupid woman won because her coffee was hot, and now, the fact that they can no longer serve fries in New York because they contain trans fats and are therefore making the consumers fat. I must commend McDonald's for everything they've been through and for continuing to come up with new incentives.
I think McDonald has done the very good job in customer service, it has always considered in customers’ view. McDonald’s goes 24/7, this is not a traditional business hours. Because of its longer business hours than other restaurants, McDonald would spend more money to pay employees, electricity etc. However, I believe that McDonald get more profit than other restaurants, and the credit and reputation of McDonald are higher than others too because McDonald offer the convenience to customers. Therefore, more customers would choose McDonald. The benefits are higher than costs. McDonald is successful.
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