May still a solid sales month even with high gas prices!

Its interesting to see that even though the price of gas is at an all time high, people dont seem to be making much changes in their driving patterns. Its funny that you hear all these people complaining about the gas prices but small things that could help out a little such as cutting down on driving dont seem to cross their minds. It mentioned in the article that Wal-Mart was among the only retailers that did have a lower than normal sales number. This is because Wal-Marts target audience is for low-income consumers. Im not real sure if this is right but we talked about goods that complimented each other such as things like chips and dip. We need gas to drive to stores so to me it seems like a compliment. If people started driving less not only for them to save money but maybe a decrease in the economy would tell them to lower the price of gasoline. The question is what could people do to help save themselves a few extra bucks at the pump but still be able to get there shopping and other errands done?