2006 Hyundai Azera: An Avalon Knockoff Comes Knocking

I just recently went car shopping with my sister and became inspired by the unbelievably complexity of the car market. The article above introducing a new Hyundai car which the company proposes is a better luxury car than any other in its class. While they promoted the car as being top notch for its class....a great deal, it seems that the car actually is not as impressive as people were led to believe. This brings me to my point:
Today, buying a car is a complex and extremely intricate process. With so many options and packages and rebates, it is unbelievable the choices one has to make just to get a new vehicle. I find it interesting that Hyundai expresses what a low price the new Azera is; however once you add all of the amenities that make the car so appealing (like a sunroof, sound system, side air bags) basically the executive package (which all car companies advertise) then the car really isn’t so cheap.
So one must weigh the costs of buying a new car with the bare minimum or with all of the amenities that make the car more attractive and in many cases safer. Today, it seems that car companies are more concerned with making a vehicle look more appealing to the eye than actually making the car a valuable safe purchase. As said in the article.... the real leather heated seats look nice, but aren't really that comfortable. I guess what i am trying to say is in the car world today looks can be very deceiving and while car shopping one must truly weigh the benefits of spending more for a good looking and safe car versus just finding a simple safe car that will do the same job.
Another point I would like to make is the new Azera is a substitute for other cars in its class. Yes right now, because the car is new form the Hyundai Company, sales may be high. However, in a year Avalon or Camry or another substitute in the same class will come up with a new or improved car that will take the limelight. The car market is constantly changing and as consumers it is important to remember that competition leads in the world of car companies and it is important to remember that when you see a commercial with a new car...when it says starting at say $19,999 don’t overlook the bottom where it says in small tiny letters car shown at $25,678, because what you see actually may not be what you can afford.