Tivo - Good or Bad ?

Since the launch of TiVo in 1997, it has changed the way everybody watches television today. TiVo allows it's customers to record a program while watching another. You can also pause and go off to do errands as well as fast-forward through commercials. The problem with TiVo is that in the past 3 months the stock of the company has lost a quarter of its value. TiVo may be worried about competition from cable and satellite companies because they offer TiVo rivals.

My question on this topic deals with the marketing side of television with commercials. Will being able to fast-forward through commercials effect the way we perceive television marketing? If TiVo is expected to grow in latter years, will marketing through commercials deminish, and how will this effect the economy?

http://money.cnn.com/2005/09/09/markets/spotlight/spotlight_tivo/index.htm

Eric Dowler