The Masters
CBS might not tell you this, but we all know that they couldn't have written a better script for The Masters this past Sunday. Of course they want Tiger Woods in the final group, and of course the want him to win, and hey if he can do it in a playoff, and hit an amazing chip that will be remembered for years to come...even better. The fact is that ratings were up %41 percent from last years event, and it is no secret that is nothing to do with anything else the Tiger Woods. While CBS might not tell us they were rooting for Tiger Woods, we know they were rooting for Tiger Woods even more than the four major sports root for the Big Market teams from New York and Los Angles ever year. Not too mention the benefits Nike will reap when the market a commericial about Woods' chip on the sixteenth, so when Woods wins, a lot of others win too.
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