Tuesday, April 05, 2005

Deal allows EA access to ESPN personalities

"ESPN and Electronic Arts announced a 15-year integrated marketing agreement on Monday that will allow for all of EA's sports franchises to have access to the network's programming and personalities."Faced with tough competition from the ESPN-branded NFL 2K5, Electronic Arts secured exclusive video game rights for its Madden franchise last month that prevented other gaming companies from using NFL marks and players' names for the next five years. By doing this many football fans will be enticed to buy only the Madden brand of football games. Would you call this a monopoly?

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