SuperBowl Commercials

When we think about the SuperBowl the first thing that comes to mind are the commercials. But are the companies that pay for these multi million dollar advertisements really trying to promote their product or are they just having fun comming up with new ideas to get Americans to laugh? One of the most famous commercials during the SuperBowl was the Budweiser frogs commercial, where three frogs spell out Bud-weis-er. But what do frogs have to do with beer? The answer : nothing! Budweiser tries to use the frogs to make their commercials funny so that people remember them more often, but does that really help in selling their beer or just in remembering their name? Although I find the commercial humorous, I have to say I wouldn't buy Budweiser beer just because three frogs can croak out the company's name. I always thought the point of commercials was for a company to prove that their product is better than their competitors. That isn't what the commercials shown during the SuperBowl accomplish. Their main objective? To influence people to buy their product. What have they done? Make people laugh and only remember the name. Which is more important: a famous name or larger sales?
Link: http://www.suberbowl-ads.com/2005/index.html
Go to 1998 selection and it is the second Budweiser commercial.