The Hardee's Monster Burger Beefs up its Advertising

Two weeks ago Hardee's released the newest item on its menu known as the 1,420 calorie 107 grams of fat "Monster Burger". In order to gain publicity for this new product, they are going to launch a multi-million dollar advertising campaign. Foriegn nations such as Japan, England, and Canada have allready heard about the "Monster Burger". With no indication of its sales so far, Hardee's is still intent on making the campiagn.

Here's my question for you....do u think that Hardee's is making a smart choice by spending such a large amount on their advertising campaign or not? With the hype over healthy eating today and low-carb selections, more cosumers are being drawn to places like subway. The 3 major fast food chains - Burger King, McDonald's, and Wendy's- have all resorted to making more healthy menus with items such as new salads, bunless-burger meals, and more chicken selections. Also, these larger franchises would have the money to advertise for a "monster burger" campaign and recover if it failed, unlike Hardee's. So, is the risk for Hardee's advertsing campaign going to break the chain of healthier food going to be a success or are they doomed to fail from the beginning??