Krispy Kreme Stocks Drop

Anyone who watches the stock market knows that the values are constantly changing. They rise and fall for many different reasons, many having to do with the economy. However, have you ever heard of stocks falling because of a diet? The carb-counter crazies may be partly at fault for the 16% decrease in the value of Krispy Kreme Doughnuts. New diets and higher interest in "healthy" foods have caused consumers to be more weary of the junk food that they eat. A regular glazed doughnut has 200 calories and 12 grams of fat.

Trouble in the company first arised in May and shortly after, many new store plans were cut and existing factories were shut down. Investors also believe that the company expanded too quickly when they began selling in gas stations, supermarkets, and other convenience stores. You can even buy Krispy Kremes through school fundraisers! Before, these doughnuts could only be bought in Krispy Kreme stores.

Since its stock hit a lifetime high of $49.74 in August 2003, Krispy Kreme has lost more than 80 percent of its market value. During this session, the stock hit a record low $9.37. Could this dramatic decrease be all because Americans are becoming more health conscious?